July 1, 2026
Orlando, FL
During the recent IAAPA Asia Expo in Hong Kong, ProIO announced the establishment of its new China-based entity, BoRuiYou Technology Consulting (Shanghai) Company, Limited, marking an important milestone in the company's continued growth throughout the Asia-Pacific region.
The new company is a locally owned affiliate of the U.S.-based consulting firm and reinforces ProIO's long-term commitment to serving clients throughout China and the broader Asia-Pacific market with locally accessible, world-class consulting services. Its Chinese name 博睿优 (BóRuìYōu) reflects the company's commitment to broad expertise, thoughtful insight, and excellence in service.
"Our primary goal with the establishment of our presence in China is to make high-quality consulting services more readily available to clients in the region," said Brice Helman, CEO of ProIO. "Many large-scale attraction and entertainment projects in China seek an international perspective during the early concept development and technical design phases. By establishing a local presence, we can collaborate more closely with our clients, respond more quickly to their needs, and combine ProIO's global experience with the advantages of local leadership in one of the world's most dynamic attractions markets."
China continues to represent one of the fastest-growing markets for theme parks, water parks, family entertainment centers, and other location-based entertainment developments. ProIO's new Shanghai-based entity will enable the company to better support developers, operators, investors, and design partners throughout every phase of project planning and execution.
The establishment of BoRuiYou also reflects ProIO's confidence in the long-term growth of the Chinese attractions industry and its commitment to building lasting relationships with local clients and partners. With a local presence, the company will provide more efficient communication, stronger project coordination, and consulting services tailored to the unique needs of the Chinese market.
As part of the new venture, Mei Lu has been appointed Operations Manager, Asia, and will lead the Shanghai office. A Chinese national and the founding principal of BoRuiYou, Lu will oversee day-to-day operations, client relationships, and regional business development while serving as a bridge between ProIO's international team and clients throughout Asia.
"Rather than establishing a traditional branch office, ProIO's China expansion is built on a locally owned business led by Chinese leadership," Helman said. "This model allows the company to combine ProIO's international expertise with local decision-making, cultural understanding, and long-term relationships in the Chinese market."
"Having a local presence is about much more than geography," said Lu. "Success comes from understanding the local business environment, culture, and expectations while bringing together the best ideas and expertise from around the world. Our goal is to build lasting relationships with clients across China and Asia by delivering the high standards of service that ProIO is known for, with the responsiveness and accessibility that comes from being part of the local market."
About ProIO
ProIO provides consulting services for theme parks, water parks, family entertainment centers, resorts, museums, zoos, aquariums, and mixed-use entertainment developments worldwide. The company's expertise includes feasibility studies, conceptual technical development, design services, technical consulting, commissioning, programming, and owner's representation.